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  • Evan Swope

What's SEO? The Restaurateur's 411 on How to Dish up Top Search Results to Customers

Updated: Jan 17, 2023

As a restaurant owner in Seattle, you know that competition can be fierce. But did you know that there's another battleground you need to be aware of? It's called the search engine results page, and it's where potential customers go to find the best restaurants in their area.
That's right, your restaurant's ranking on search engines like Google can make or break your business. And to get that coveted top spot, you need to understand the mysterious art of search engine optimization, or SEO.

Now, I know what you're thinking. "SEO? That sounds like some boring tech jargon that has nothing to do with my delicious food and charming atmosphere." But trust me, SEO is actually a crucial part of running a successful restaurant in the digital age.

Think about it this way: when someone is hungry and looking for a restaurant, they're likely going to turn to Google to find options. And if your restaurant doesn't show up on the first page of results, it's not going to get much foot traffic. On the other hand, if you understand the basics of SEO and optimize your website accordingly, you'll be able to attract more potential customers and increase your chances of turning them into paying customers.

So how do you get started with SEO? It's actually not as intimidating as it might seem. There are a few simple steps you can take to improve your restaurant's ranking on search engines:

Choose the right keywords: When it comes to SEO, keywords are key. These are the words and phrases that people use when they're searching for a restaurant like yours. For example, if you're a seafood restaurant in Seattle, you might want to include keywords like "seafood," "Seattle," and "waterfront dining" on your website.

Use local SEO: Local SEO is a type of SEO that focuses on optimizing your website for local search results. This is especially important for restaurants, since people are often looking for dining options in their immediate area. To optimize your website for local SEO, make sure to include your location and contact information on your website and on online directories like Yelp and Google My Business.

Create high-quality content: Google loves websites that provide valuable, relevant information. So if you want to improve your ranking, make sure to create high-quality content for your website. This can include things like menu items, special offers, and eye-popping photos of your gorgeous food.

By following these simple tips, you'll be well on your way to attracting more customers to your restaurant.

Drop me a line here to see how I can help take your business to the top of hungry customer's search results.

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