RESUME

CREATIVE DIRECTOR
Marx Companies

Seattle, WA (January 2025 - present)

• Spearheaded brand development and creative strategy for specialty food products, driving $11.3M in total revenue growth (29.5% increase) from 2022-2025 through strategic brand positioning and visual storytelling.

• Generated $9.5M in beef program revenue growth (46.8% increase over 3 years) by launching 6 white-label brands and 5 new beef programs (including Irish Nature Beef, Ocean Beef, and Pure Black Wagyu).

• Managed a cross-functional matrixed team with our marketing manager and the CEO.

• Intensive skills mentoring for new team members in Adobe products, studio photography, and efficient post-production workflows.

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Senior Designer and Videographer

Marx Companies

Seattle, WA (May 2019 - January 2025)

• Designed for print, web, and social across many vendor brands and internal sub-brands. Successful rebrand and relaunch of Marx Foodservice in 2024.

• Led integrated marketing campaigns that increased email engagement by 30% and click-throughs by 25%, while supporting overall company revenue growth through strategic creative execution.

• Decreased email load times by up to 80% through advanced compression.

• Led web store front end development with UX/UI wireframing in Netsuite, Wordpress, and HTML/CSS sites, with agile workflows.

• Designed new content production workflows, increasing photography and video output by 500% through AI-integrated tools and streamlined processes.

 

CREATIVE & TECHNICAL DIRECTOR

Freelance

Seattle, WA and Remote (January 2011 - present)

• Led technical direction for remote conferencing across multiple days for National Women’s Political Caucus & local chapters annual events and meetings. Complex timelines with multiple subcontractors.

• Videography and production for private clients as well as University of Washington, increasing visibility for prospective customers in embedded web videos.

• Apparel photos with model management, media management and post-production.

• ADA Compliance to increase user engagement in print and web assets.

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Designer and Videographer

Avanti Markets

Renton, WA (September 2018 - May 2019)

• Video and audio branding, design standards, large scale printing for POS vinyl and tradeshow materials.

• Created 2-3 new brands per month for SaaS clients in the quick-service retail space, including 3d mockups of new locations.

• UX/UI app design, technical documentation.

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Web Information Specialist

Department of Communication (UW)

Seattle, WA (June 2012 - September 2018)

• Created instructional designs, IT support, videography and photography for events, graphic design.

• Taught 20-30 undergraduates in digital media classes for college credit per quarter.

• Oversaw 3-5 interns per quarter in the media checkout internship.

• Produced skills-based video tutorials with interns based on emerging media.​​